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Ron Leung  梁昆剛

Graduated from the Industrial Design Department of Hong Kong Polytechnic in the early 80’s, Ron Leung has been practicing his creative career in different design fields. Starting as a product designer, Ron has extended his boundary and worked as full time graphic designer in 1986. In 1987, he started up his own practice as design consultant providing industrial and graphic design services to the customers in Hong Kong and from overseas until 1999, when he was appointed as Creative Director by the regional head office of Safilo Group, one of the leading fashion eyewear manufacturers and distributors in the world.

In Safilo Group, Ron was taking care of the regional creative marketing activities where he has further expanded his creative territories to Trade Show, Interior, Visual Merchandising, Branding and Event Design. In 2004, Ron founded L.I.M. Design Work Limited, a multi-disciplinary design consultant firm to serve global clients on Product Design, Original Product Development and Strategic Product Branding Projects.

Browsing through Ron’s portfolio, one might easily find an obvious motif among his works: a distinctive flair of simplicity. "I won't deny if people regard me as a hard lining minimalist; actually, I'd feel that as a compliment. Simplicity always possesses the magical charm, which is timeless, tasty, classy and causing impact - and always sells" Says Ron. "To me, Design is not to satisfy the designer, and not even the project client, but the end users.”

“I believe a good blend of innovation, sense and taste in design can bring a better difference to our life and the world we live in”  Upholding such believe, Ron has been an enthusiast to promote the identity and value of "Hong Kong Design" through his projects.
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